Through yatzer.com I found out about Reykjavik based fashion designer Sruli Recht and his latest A/W menswear collection "When Gravity Fails" for 2011. His work is inspired by Icelandic culture and all the materials used for the collection were acquired from local suppliers. The pieces are absolutely magnificent and outstanding, with prevalent materials wool and leather.
Furthermore, the photographer of the collection, Marino Thorlacius, has done an amazing job. For more samples of his work visit his website.